Arby’s gets its hat back at auction
The hat that launched a thousand tweets, Pharrell's mountainous brown fedora, was auctioned off online to benefit his charity From One Hand to AnOTHER. The winner was national fast food chain Arby's. The hat became a cultural icon when Pharrell wore it to this year's Grammys, where he would go on to win three awards including Best Producer. The tall brown Vivienne Westwood hat strongly resembles the Arby's logo, leading the national fast-food chain to tweet on the night of the awards show "Hey @Pharrell, can we have our hat back?" As fate would have it, the chain could have it back – they paid $44,100 to win the hat during an online auction.
Auction for a cause
After the ostentatious hat garnered heavy media attention, Pharrell decided to auction it off online for charity. His From One Hand to AnOTHER Foundation is based in Virginia Beach, Va., and seeks to support at-risk youth in the area. The foundation focuses on providing children with the tools they need to be successful in the areas of science, technology, engineering, math and the arts. It is meeting its goals through programs such as summer camps and the construction of the Pharrell Williams Community Center.
Arby's winning bid
The fast-food chain known for its roast beef sandwiches won the hat after showing interest in the item when it was first worn at the 56th Annual Grammy Awards. Noticing the similarities between Pharrell's headgear and the chain's logo, which is an oversized brown hat, the company took to social media outlet Twitter to reach out to the star. The company eventually won the hat, announcing its acquisition of the famous fedora on Oscar night, at which Pharrell performed his hit song "Happy." The restaurant group has yet to release details about what it plans to do with it.
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