Fans of Apple products are known for being incredibly loyal to the technology company. These people will soon get the opportunity to own a piece of Apple history. The company is auctioning off the original logo plaques that were once displayed at its Cupertino headquarters. The groundbreaking company is responsible for introducing the world to such influential products as the iPod, MacBook and iPhone. In the process, it has attracted a fervent following by developing its brand image of being the computer of choice for creative professionals. Positioned as the friendly, accessible alternative to highly technical Windows computers, Apple products experienced a huge renaissance during the 2000s after a close call with bankruptcy. Now one of the leading tech companies in the world, Apple is giving its dedicated user-base the chance to own a piece of the organization's storied history.
The Rainbow logo
The original logo is the classic apple design composed of various brightly colored horizontal bands. It was created by graphic designer Rob Janoff and personally approved by Steve Jobs in 1977. The image was used on almost every Apple product until 1997, when it was updated to the monochrome version that is in use today. The two signs that are being auctioned off in New York City came to the block after being given to a longtime Apple employee in 1998. The lot includes two plaques of the iconic symbol. The larger one measures approximately 4 feet by 4 feet and is made of stiff foam and vinyl colors. The smaller logo is made of fiberglass on a metal backing and measures about 3 feet by 3 feet. Each item was displayed at the Cupertino headquarters, with the larger one hanging above the front entrance.
Corporate branding as art
The estimates for the signs range from $10,000 to $15,000, with many expecting them to sell for much more. As the logos prepare to go to auction, it raises the interesting question of corporate imaging as art. Graphic designers often work very hard to create corporate identities that resonate with audiences. In the case of the Apple logo, the instantly recognizable bite that was removed from the apple image was included to differentiate the apple from a tomato, while the rainbow color scheme was meant to impart a sense of humanity on the company. These design choices come together to create a truly iconic image that has lodged itself in the world's psyche. As such, these vintage logos make attractive lots to both art collectors and fervent Apple fans alike.
Check out art auctions as well as other bits of collectibles and memorabilia at iCollector.com.